Nokia and Burton Launch Push Snowboarding
While winter sport enthusiasts gear up for the Burton U.S. Open, which will be hosted in Stratton, the Nokia and Burton team will be gearing up for the new product launch of the Nokia x Burton: Push Snowboarding. These two brands consolidated their efforts to create a new product that will assist snowboarders of various skill levels improve their abilities on the snow, and the product will be available for the public to test at the Burton U.S. Open. The product was given to Terje Haakonsen, a legendary snowboarder, to test and he was very impressed with the results.
It is hoped that the Push Snowboarding technology won’t just be able to assist the individual rider but can be used during the broadcasting of events. What the Push Snowboarding basically does is gather information about the rider while he/she is on the slopes. It makes use of sensors to detect five variables of data. The Nokia N8 Smartphone, more specifically the GPS function, is used in conjunction with the Push Snowboarding. The sensors that are placed on the snowboard and on the rider’s body send the information it reads to the phone and can detect pressure, the altitude that a rider is at, measure their heart rate, sense in a way the adrenalin rush the rider is experiencing and orientation. To be able to transmit the information the sensors are reading, Arduino processors are used, to which the sensors are connected. These processors then make use of Bluetooth to send the information to the phone. The “rush” sensor is the most interesting of them all, as the same technology that is used in lie detector tests are used. This sensor therefore detects the galvanic skin reaction.
Snowboarders will be able to request the information that is most valuable to them, and according to Haakonsen the product would be able to assist beginners as well. Most riders want to know how many rotations they are doing and their speeds, and therefore Nick Sargent, Global Director of Strategic Alliance of Burton, agrees with Haakonsen, saying: “Through all the testing, the one thing we’ve discovered is that athletes want the information. They want to know how fast they’re going, they want to know how fast their heart rate is, they want to know how many they’re doing. I think it helps the athlete to visualize the sport, to visualize their abilities.”