SnowSports Industries America 2011 Snow Sports Participation Report


2011 SIA Report Released

Filed under News

SnowSports Industries America was originally founded under the name National Ski Equipment and Apparel Association in 1954. It is a non-profit organization, member owned national trade association and today it has numerous functions. It not only promotes snow sports in general, but it also serves as a representative for suppliers, from ski resort communities to retailers. They also work with various others in the industry to gather data in regard to skiing participants and services, and assist in marketing all aspects of snow sports by hosting a massive trade show that offers wonderful networking opportunities for industry members.

Exceptional US Ski Season

Filed under features

Each year, the National Ski Areas Association compiles a report to assess the snowboarding and skiing activity of each season. The preliminary analysis of the report revealed a pleasant surprise for the association, showing that even though a recession was ongoing, the United States experienced the second most successful season to date. These statistics were derived from the Kottke National End of Season Survey, and brings hope that the coming seasons will be just as successful as the one that has just passed.