The Snow Sport Industry and Climate Change
Even resorts with comprehensive snowmaking equipment are finding temperatures too warm to maintain ski-worthy slopes at the beginning and end of the season. Snow skiing areas at lower elevations appear to be most at risk for losing income, as many lack the resources to deal with the drop in natural snowfall and shortening of snow sport seasons.
Founded in 2007 by Jeremy Jones, a pro snowboarder who took note of resorts closing due to lack of snow, Protect Our Winters (POW) aims to “unite and actively engage the global snow sports community to lead the fight against climate change.” POW launched the “POW Riders Alliance” consisting of fifty-two professional snow sport athletes who are dedicated to fighting climate change. These alliance members are committed to making others – sponsors, fans, students, media, etc. – aware of the problems facing the snow sport industry. POW representatives have been to Capitol Hill to discuss with members of Congress the Environmental Protection Agency’s carbon standards, and have hand delivered a letter signed by seventy-five professional athletes to the White House urging President Obama to act on clean energy and climate change.
In addition to numerous other climate change awareness projects, under the banner of the POW7, the organization has compiled a list of seven things individuals can do to fight climate change. Visit the POW website to find out how you can get involved.